~ 2 Wheel Media ~ | Substack
~ 2 Wheel Media ~
Motorcycle news, riding routes, gear reviews & riding tips—fresh several times a week, 100% free from motorcycle media experts (20+ yrs experience).
By 2 Wheel Media
· Launched a year ago
High Road vs. Playground Tactics: Why Indian’s Attacks on Harley-Davidson Are Backfiring
While Indian spotlights its rival, Artie Starrs is quietly winning hearts, restoring pride, and earning respect — proving class and competence may be…
Jun 16
Sturgis Motorcycle Rally 2026 Grand Marshal Tim Duffy: A Lifetime of Service, Brotherhood, and Wind Therapy
From the ashes of 9/11 to the open roads of the Black Hills—meet the man leading the 86th Sturgis Motorcycle Rally and discover why this bucket-list…
Jun 2
Tragedy and Triumph at the 2026 Isle of Man TT: Honoring a Rider's Legacy While Celebrating Racing Excellence
The Mountain Course demands respect—recent qualifying losses and special edition machines remind us why.
May 31
Indian Motorcycle Sale Looms: Iconic Brand’s Future at Stake
Jul 8, 2025
A New Dawn at Harley-Davidson: Artie Starrs Ignites Cautious Optimism Among Dealers
Dec 18, 2025
20 Must-Know Tips for Buying a Used Motorcycle: Your Ultimate Checklist
Jul 17, 2025
Indian Motorcycle Builds US Momentum Under Mike Kennedy — Harley-Davidson Hosts Historic Arabian Nights in Saudi Arabia
Apr 30
Iron Lilly Movie: Revving Up the True Story of Harley-Davidson's Trailblazing First Female Dealer
Feb 19
Harley-Davidson Q3 2025 Earnings: The Fine Print on Risks That Could Stall Your Next Big Ride
Nov 4, 2025
Harley-Davidson 2025 Annual Report: Sales Dip, New CEO, and What It Means for Riders and Investors
A challenging year with lower revenue and shipments—but cost cuts, fresh leadership, and 2026 models signal a potential turnaround. Here’s the…
May 7
Harley-Davidson Sprint 2027: Why the Sub-$6,000 Dream Fell Short – But This Could Still Be Your Ticket In
New CEO’s “Back to the Bricks” plan brings back the Sprint on a made-in-India X440 platform — targeting younger riders with a bike under $10,000.
May 6
Harley-Davidson’s “Back to the Bricks” Plan: A Fresh Ride Toward Profit and Passion
Q1 2026 earnings delivered some bumps in the road, but the new multi-year strategy promises stronger dealer profits, better bikes, and real growth for…
May 5
Harley-Davidson Financial Services Just Leveled Up: The 2026 Investor Presentation Every Rider Needs to See
18% ROE, 71% U.S. market share, and a billion-dollar dividend back to the Mothership — here’s exactly what the big HDFS shake-up means for your next…
Apr 16
Harley-Davidson Ends Annual Homecoming Festival – What This Means for Riders and the 125th Anniversary Blowout in 2028
From One Big Bash to Smarter Local Rides — A Refreshing Shift Riders Might Actually Love
Apr 13
2026 Motorcycle Updates: Isle of Man TT Riders Confirmed, Ducati Centenario Teaser & More Big Reveals
TT stars Evans and Jordan return, Ducati's 100th-anniversary Superleggera tease, rare Suzuki Katana edition, Morbidelli US launch, CFMoto grabs Kalex.
Mar 20