~ 2 Wheel Media ~ | Substack

~ 2 Wheel Media ~

Motorcycle news, riding routes, gear reviews & riding tips—fresh several times a week, 100% free from motorcycle media experts (20+ yrs experience).

By 2 Wheel Media

· Launched a year ago

High Road vs. Playground Tactics: Why Indian’s Attacks on Harley-Davidson Are Backfiring

While Indian spotlights its rival, Artie Starrs is quietly winning hearts, restoring pride, and earning respect — proving class and competence may be…

Jun 16

Sturgis Motorcycle Rally 2026 Grand Marshal Tim Duffy: A Lifetime of Service, Brotherhood, and Wind Therapy

From the ashes of 9/11 to the open roads of the Black Hills—meet the man leading the 86th Sturgis Motorcycle Rally and discover why this bucket-list…

Jun 2

Tragedy and Triumph at the 2026 Isle of Man TT: Honoring a Rider's Legacy While Celebrating Racing Excellence

The Mountain Course demands respect—recent qualifying losses and special edition machines remind us why.

May 31

Indian Motorcycle Sale Looms: Iconic Brand’s Future at Stake

Jul 8, 2025

A New Dawn at Harley-Davidson: Artie Starrs Ignites Cautious Optimism Among Dealers

Dec 18, 2025

20 Must-Know Tips for Buying a Used Motorcycle: Your Ultimate Checklist

Jul 17, 2025

Indian Motorcycle Builds US Momentum Under Mike Kennedy — Harley-Davidson Hosts Historic Arabian Nights in Saudi Arabia

Apr 30

Iron Lilly Movie: Revving Up the True Story of Harley-Davidson's Trailblazing First Female Dealer

Feb 19

Harley-Davidson Q3 2025 Earnings: The Fine Print on Risks That Could Stall Your Next Big Ride

Nov 4, 2025

Harley-Davidson 2025 Annual Report: Sales Dip, New CEO, and What It Means for Riders and Investors

A challenging year with lower revenue and shipments—but cost cuts, fresh leadership, and 2026 models signal a potential turnaround. Here’s the…

May 7

Harley-Davidson Sprint 2027: Why the Sub-$6,000 Dream Fell Short – But This Could Still Be Your Ticket In

New CEO’s “Back to the Bricks” plan brings back the Sprint on a made-in-India X440 platform — targeting younger riders with a bike under $10,000.

May 6

Harley-Davidson’s “Back to the Bricks” Plan: A Fresh Ride Toward Profit and Passion

Q1 2026 earnings delivered some bumps in the road, but the new multi-year strategy promises stronger dealer profits, better bikes, and real growth for…

May 5

Harley-Davidson Financial Services Just Leveled Up: The 2026 Investor Presentation Every Rider Needs to See

18% ROE, 71% U.S. market share, and a billion-dollar dividend back to the Mothership — here’s exactly what the big HDFS shake-up means for your next…

Apr 16

Harley-Davidson Ends Annual Homecoming Festival – What This Means for Riders and the 125th Anniversary Blowout in 2028

From One Big Bash to Smarter Local Rides — A Refreshing Shift Riders Might Actually Love

Apr 13

2026 Motorcycle Updates: Isle of Man TT Riders Confirmed, Ducati Centenario Teaser & More Big Reveals

TT stars Evans and Jordan return, Ducati's 100th-anniversary Superleggera tease, rare Suzuki Katana edition, Morbidelli US launch, CFMoto grabs Kalex.

Mar 20