Spin Cycle

In PR, a "spin cycle" is the strategic manipulation of information to shape a narrative. Now, we are putting our own “spin” on PR best practices with expert insights, the latest trends, case studies and actionable tips straight to your inbox.

By AJ Feuerman

· Launched a year ago

When Is Publicity Too Much Publicity?

Sometimes the best PR strategy is knowing when to disappear

Jun 18•AJ Feuerman

Five Questions with Other Publicists

No. 6: Brian Scott Gross, President, BSG PR

Jun 9•AJ Feuerman

We Live in Thermos Culture Now

How the simple water bottle became a cultural obsession

Jun 3•AJ Feuerman