Alephic HQ

We are an AI custom software consultancy built to solve marketing's most complex challenges.

Launched 7 months ago

It isn't Misinformation it is a Miss of Marketing

I have to keep reminding myself not to dismiss people’s fears of new technology, especially when I want it to succeed.

May 20 • Alephic HQ

Destroying Demand

The Anti-Bubble

Mar 26 • James Gross and Alephic HQ

Model Madness: A Tournament of Tool Calling

We built a bracket challenge to see which model could best navigate tools to make March Madness picks.

Mar 19 • Alephic HQ

The $1 Sweet Spot

Token maximalism only survives the exponential if the sweet spot keeps getting faster and cheaper.

Mar 9 • Noah Brier

Claude Code Has Game Feel

by Aaron Rutledge

Mar 7 • Alephic HQ

Noah on Bloomberg Odd Lots: Why the Tech World Is Going Crazy for Claude Code

Computers everywhere....

Jan 20 • Alephic HQ

Software for One

BLUF - I vibecoded(ish) a site called Aesthete that collects nearly 200 “aesthetically satisfying” brands and displays them in (what I hope is) an…

Dec 17, 2025 • Noah Brier

Forward Deployed Engineering

How customer facing technical roles are changing

Nov 24, 2025 • Noah Brier

Alephic HQ

We are an AI custom software consultancy built to solve marketing's most complex challenges.