Beyond the Shift | Alex B. | Substack

Beyond the Shift

Exploring how AI, decentralization, and digital transformation are reshaping business, work, and governance; unlocking new opportunities and challenges in a rapidly evolving world.

By Alex B.

· Launched a year ago

Europe Spent €86 Billion

The Chip That Broke It Cost a Cent

Jun 23•Alex B.

1

Would You Hire Mona?

How she bankrupted the previous store and managed to get famous

Jun 8•Alex B.

1

How to Save Kevin’s Team

A cigar, two studies and data

Jun 2•Alex B.

1

How to Lose a Bet and Call It Token Efficiency

The companies that bet wrong on one AI provider won’t admit it. They’ll invent a metric instead.

May 25•Alex B.

1

What Anthropic and OpenAI Are Selling This Quarter

Hint: it's not the technology.

May 18•Alex B.

1

Apple is sitting out the AI arms race

Most vendors are betting you won’t notice.

May 5•Alex B.

2

Two Strategic Pivots, Same Cuts

How bad strategic bets are being repackaged as AI efficiency, and why almost everyone is letting it happen.

Apr 27•Alex B.

2