Product Management IRL | Amy Mitchell | Substack
Product Management IRL
Product management one bit at a time - real world product management topics
By Amy Mitchell
· Over 6,000 subscribers
“Very insightful content on product management. It's easy to see that Amy has lots of direct experience. I always look forward to reading her articles!”...
“Very insightful content on product management. It's easy to see that Amy has lots of direct experience. I always look forward to reading her articles!”
Benedikt Kantus, Leading in Product
“Excellent Product Management practices from real life”...
“Excellent Product Management practices from real life”
Bülent Duagi, Product Evolution by Bülent Duagi
“Great insights into growing strong product teams as well as personal growth for product leaders.”...
“Great insights into growing strong product teams as well as personal growth for product leaders.”
Mike Watson, Product Party
Product Management IRL
Why Does Every Team Start from Scratch?
Product context gives every function a better starting point
17 hrs ago•Amy Mitchell
5
1
Beyond the Roadmap - Follow Up Story
How Builder PMs scale the projects that don't have a home
Jun 19•Amy Mitchell
2
The Five Workflows That Build Product Context
How product teams build shared understanding from opportunity to requirements
Jun 16•Amy Mitchell
9
1
Run the Problem, Not the Update - Follow Up Story
The builder PM's approach to keeping executives engaged across complex, evolving work
Jun 12•Amy Mitchell
3
Product Management IRL
Product management one bit at a time - real world product management topics
product leadership
Why Does Every Team Start from Scratch?
Product context gives every function a better starting point
17 hrs ago•Amy Mitchell
5
1
The Five Workflows That Build Product Context
How product teams build shared understanding from opportunity to requirements
Jun 16•Amy Mitchell
9
1
How product managers can thrive when organizations are caught between operating models
Jun 9•Amy Mitchell
14
2
2
Product Management Trends 2026: The Hard Part Was Organizational Learning
Builder PMs, AI acceleration, and why progress feels slower than expected
Jun 2•Amy Mitchell
13
2
1
To pick up a draggable item, press the space bar. While dragging, use the arrow keys to move the item. Press space again to drop the item in its new position, or press escape to cancel.
Jun 9•Amy Mitchell
14
2
2
Solution Packaging Is a Product Problem - Follow Up Story
A lifecycle framework for turning modular products into repeatable customer outcomes
Jun 5•Amy Mitchell
4
Product Management Trends 2026: The Hard Part Was Organizational Learning
Builder PMs, AI acceleration, and why progress feels slower than expected
Jun 2•Amy Mitchell
13
2
1
5 Things Engineers Wish Product Managers Did More Often - Follow Up Story
Small shifts in product manager habits help teams move faster and build the right product
May 29•Amy Mitchell
5
1
1