Animal Think Tank Newsletter

We believe that a truly free society means freedom for everyone—including other animals. This newsletter is here to empower you with the strategies and narratives to win Animal Freedom.

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Strategy

Where power lies in industrial farming – and how we can shift it

A strategic analysis of industrial farming of animals in the UK – and how the animal freedom movement can use it to drive change

Jul 24, 2025 • Animal Think Tank

What can we learn from Big Animal Ag's narrative strategy?

While don’t have the industry's resources, we can learn from their playbook to build our movement's narrative power...

Mar 26, 2025 • Animal Think Tank

Narrative Sneak Peeks: How to Mobilise a Movement

Tips for Exciting and Engaging Core Supporters in the Animal Freedom Movement

Jul 18, 2024 • Animal Think Tank

Narrative

Vegan food: Do we need 'something else'?

Opinion piece by Mark Westcombe

Jun 9 • 22 • 13 • 5

Why does comparing speciesism to human oppression shut people down?

What our latest research reveals about the ideas that connect, and the ones that backfire

Apr 14 • 61 • 6 • 18

Are our messages as persuasive as we think?

We’re testing the UK’s most commonly used animal freedom messages to see how people respond

Sep 12, 2025 • Animal Think Tank

23 • 4 • 2

Recent posts

Why does comparing speciesism to human oppression shut people down?

Apr 14 • 61 • 6 • 18

Are we using language that makes animal exploitation sound normal?

From 'livestock' to 'raising animals': why metaphors shape what feels normal, what feels possible, and what stays unthinkable.

Feb 19 • Animal Think Tank

46 • 17 • 7

Why do some messages inspire change while others shut it down?

Small shifts in wording, big differences in response – what helps and hinders our communications

Oct 8, 2025 • Animal Think Tank

51 • 4 • 8