The ARNGENCY Insider | Substack

What’s inside the Sustainable Creator’s Workbook and how to use it

When we created The Sustainable Creator’s Workbook we wanted it to be something that truly supports your creative practices by helping you build…

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We’re looking for creators for paid campaigns 📸

Hey creators, we’re having TWO campaigns with amazing brands and we’d love for you to be part of it!

The Search Bar Is the New Algorithm

Why search is replacing the viral lottery, and what creators need to do differently right now

3 red flags we see in creator pitches (and how to fix them)

We receive creator pitches on the daily and across all of them there’s a pattern in what makes us reply and what makes us scroll past.

What brands actually look at before approving a creator (it's not your follower count)

The creators getting chosen now are the ones who understand what brands are actually weighing once your follower count gets you in the room.

You’re consistent, relevant and yet forgettable

How to develop the creative judgement that makes you irreplaceable and why the algorithm has been working against it

ASUS x GoPro: how we ran our first multi-brand video series and what it taught us

The ASUS x GoPro campaign was a first for us on several fronts, as it was our first major series format, our first dual-brand coordination, and our…

Is influencer marketing still relevant in 2026?

More and more brands are starting to invest in influencer marketing