The So What | Artemis Ward | Substack
The So What
We’re Olivia, Ryan, Quinten, Chris, and Colin—the writers behind The So What. We get to the “so what” of cultural moments: why they matter and what brands should do next. By day, we work at Artemis Ward, an independent creative agency in DC and NYC.
Welcome to The So What.
May 19•Artemis Ward
When Exaggeration Is the Ethos
Through exaggerated fashion and marketing, Street Grandma’s founders help the brand navigate today’s “cool recession.”
23 hrs ago•Chris Maier
What the Knicks and J.Lo can teach us about human connection
Why a summer of sports is really a story about identity, connection, and the brands paying close enough attention to notice.
Jun 16•Colin Moffett
How the slippy mindset answers our subscription fatigue.
Jun 9•Quinten Rosborough
And now a word from our sponsors (whether you like it or not).
Jun 3•Ryan Weicht
What The 4 in the 5 tells us about rising stars, episodic content, and the new rules of audience loyalty.
May 26•Olivia DuCharme
For Leetha Filderman at PopTech, success and purpose are intertwined.
May 12•Chris Maier
A lesson on being a durable brand.
May 5•Colin Moffett
We optimized live events for sharing. Now we’re losing the point of showing up.
Apr 28•Quinten Rosborough
Try speaking to everyone and you won’t say anything worthwhile.
Apr 22•Ryan Weicht
On doing the most, going too hard — oh, and our new campaign featuring Keke Palmer.
Apr 14•Olivia DuCharme
Brand Success Is an Emotional Matter
VML’s Walter Geer III taps into emotional truths to connect brands and audiences.