Creative Cuts by B.j. Cindell

Delivering sharp insights and analysis on the most innovative ideas and emerging trends across the dynamic gaming world.

Launched 10 months ago

Community Hacking: Stop Casting Nets. Start Scouting Whales.

In 2015, I stumbled onto one of gaming's best-kept UA secrets, go find your whales where they already live. A decade later, Infinity Kingdom is running…

May 26•B.j. Cindell

Your Game Doesn’t Need a Bigger UA Budget. It Needs Meme Market Fit.

Memes can be a real growth engine for your game.

May 5•B.j. Cindell

The Next Billion-Dollar Gaming Company Might Be Made of Bricks

My bet for one of the next great gaming businesses is not another AI-native studio, a Web3 comeback story, or a new shooter from a team of ex-Riot…

Apr 24•B.j. Cindell

Supercell and EA Have Big News for Their Creator Communities

Both EA and Supercell are dropping some big creator updates, and if you make content for either, you’ll want to pay attention.

Mar 4•B.j. Cindell

The Squeeze and the Silence: Can Supercell Scale Intimacy in a 100k+ Creator System?

Supercell has built its legacy on the idea of the 'forever game'—a mission that requires a rare level of trust between a studio and its players.

Feb 19•B.j. Cindell