When Data Met Product | Anna Bergevin | Substack

When Data Met Product

A substack about how product management can help drive better outcomes with data - frameworks, case studies, and lessons learned from a product leader in data & AI platforms.

By Anna Bergevin

· Over 1,000 subscribers

“A great Substack about Data Product Management”... ”

“A great Substack about Data Product Management”

Hoyt Emerson, The Full Data Stack

“Anna's Substack is your go-to resource for REAL talk about data products. Forget the tech vendor hype, this is about what really matters!”... ”

“Anna's Substack is your go-to resource for REAL talk about data products. Forget the tech vendor hype, this is about what really matters!”

Juha Korpela, Common Sense Data

If I'm a Data Platform PM, What IS My Product Exactly?

You're not alone, it's confusing: Here's how I think about it

Oct 20, 2025•Anna Bergevin

27

13

5

Don't Leave Your Career to Chance

The Goal-Setting Exercise I Run With My Data PM Team Every Year

Jun 21•Anna Bergevin

10

2

1

Office Hours - Saturday May 30th

Hope you can join us!

May 27•Anna Bergevin

1

2

Most Popular

Are We Finally Getting BI-as-Code in the Enterprise?

Mar 16•Anna Bergevin

40

13

13

What Shopify’s Product Taxonomy Teaches Us About The Power of Investing in Semantics

Nov 29, 2025•Anna Bergevin

45

11

10

Deep Dive: The Data Platform Persona × Capability Matrix

Apr 5•Anna Bergevin

12

5

Semantic Work Needs Its Figma Moment

Dec 23, 2025•Anna Bergevin

34

21

9

The Incentive Map Every Data Platform PM Should Draw

Mar 25•Anna Bergevin

23

2

4

How I use ChatGPT to Generate Markdown PRDs

Aug 13, 2024•Anna Bergevin

6

1

3

Data Platform

Deep Dive: The Data Platform Persona × Capability Matrix

Five personas, ten capability domains, and the framework that turns user understanding into platform strategy

Apr 5•Anna Bergevin

12

5

Are We Finally Getting BI-as-Code in the Enterprise?

Microsoft's New Power BI File Formats and What They Mean for Data Platform Teams

Mar 16•Anna Bergevin

40

13

13

Leveraging OKRs to Drive Platform Prioritization

How to stop prioritizing on vibes and start connecting your backlog to what leadership already said matters

Mar 7•Anna Bergevin

11

7

3

Data Product

Don't Leave Your Career to Chance

The Goal-Setting Exercise I Run With My Data PM Team Every Year

Jun 21•Anna Bergevin

10

2

1

The App My Data Brain Couldn't Stop Building

Data product managers may not vibe code much, but when we do it's mostly back end

Apr 18•Anna Bergevin

8

9

3

Deep Dive: The Data Platform Persona × Capability Matrix

Apr 5•Anna Bergevin

12

5

AI tips

The Mood Tracker I Built for My Teen (And What It Taught Me About AI Coding)

Even with bumps and pivots I had a working app in under 2 hours - and she loves it!

Jan 29•Anna Bergevin

8

Meet Ada: The AI That Helps Data PMs Think More Like Engineers

How to build a custom AI tutor, tech consultant, and architecture advisor for your data platform team

Jan 17•Anna Bergevin

15

7

2

How I Made Claude My Substack Writing Coach (But Not a Co-Author)

Teaching Claude to support my writing, but not actually WRITE much for me at all

Dec 8, 2025•Anna Bergevin

18

5

3

When Data Met Product