eCompetence.pro

A practical eCommerce newsletter. We audit what’s broken, fix what matters, and share what actually moves revenue.

By Ecompetence.pro

Most Brands Still Think They’re Smarter Than Meta

Complex account structures are still one of the biggest performance killers in ecommerce.

May 20 • Agatė Gurskytė and Ecompetence.pro

The Most Ignored Growth Lever in E-Commerce

Mar 17 • Arijus Žakas

Google Shopping Expands to 15 New European Markets — Most Brands Aren’t Ready

Apr 8 • Agatė Gurskytė and Ecompetence.pro

Your Meta Ads Didn’t Suddenly Stop Working

Mar 10 • Agatė Gurskytė

A €120k Brand With €500k Potential — Here’s What Was Missing

Why strong acquisition metrics don’t always translate into scale.

May 5 • Agatė Gurskytė

What Happens When Your Online and Offline Prices Don’t Match?

Customers compare prices in real time - often while standing in your store.

Apr 28 • Arijus Žakas and Ecompetence.pro

Your Ads Don't Need to Be On-Brand. They Need to Stop the Scroll.

Why the creatives that pass brand review are often the ones that don't perform.

Apr 21 • Agatė Gurskytė and Ecompetence.pro

The Most Expensive Drop in Ecommerce

Your customer added the product, went through the cart, reached the checkout - and disappeared.

Apr 14 • Arijus Žakas and Ecompetence.pro

Why Shoppers Leave Without Buying (And It's Not Your Price)

You can have the best product, the lowest price, and a flawless checkout - and still lose the sale.

Apr 1 • Arijus Žakas

This Brand Was Leaving ~€300k on the Table Without Realizing It

Your traffic isn’t broken - your system is.

Mar 25 • Agatė Gurskytė