Source of Truth | Alex Dean | Substack

Source of Truth

Charting the 'Great Reset' that is coming in the adtech-martech solution space driven by data warehousing, first-party data and AI

By Alex Dean

· Launched 3 years ago

Databricks just announced CustomerLake, the agentic CDP

The battle for the decisioning layer is on

Jun 16•Alex Dean

  1. Your primary tag needs to be Switzerland
    Oct 12, 2023•Alex Dean

  2. Data Clean Rooms: Feature, Product or Platform?
    Jan 25, 2024•Jonathan Mendez and Alex Dean

  3. Preserving first-party identity in an ITP 2.0 world
    Nov 10, 2023•Alex Dean

Source of Truth

Charting the 'Great Reset' that is coming in the adtech-martech solution space driven by data warehousing, first-party data and AI