Sammatron's Blog

It would be great if people would pay for it. At the same time, consumers seem really hesitant. Very few consumers are open to agents making purchase decisions autonomously at the payment stage (Accenture 12%, Gartner 11%). So this bet only works if we can fundamentally change consumer purchase behaviour.

Liked by Steve Sammartino

Make sense - the primary hurdle is consumer adoption - without that the tech possibilities are moot. It comes down to trust - would a company such as google reliably give us the best deal or the one that sits them most?

Exactly. It may not even be an imagined consumer hurdle but a real problem to solve.

Wu et al. 2026 found that when giving AI models business incentives, 18 of 23 models recommended a more expensive sponsored product over an equal cheaper one more than half the time. It may not even be an imagined hurdle but a real problem to solve.

Wu, A. J., Liu, R., Li, S. S., Tsvetkov, Y., & Griffiths, T. L. (2026). Ads in AI chatbots? An analysis of how large language models navigate conflicts of interest. arXiv. doi.org/10.48550/arXiv.…

WOW - I didn't know that - that's crazy!