The Decathlon Club

Observations on product development in consumer tech, focused on the problem: How should you innovate when a tech giant can copy your idea and give it away for free?

By Ajay Kalia

· Launched 2 years ago

Great products vs hit products

Great products vs hit products

When your product breaks containment

When your product breaks containment

Jun 22 · Ajay Kalia

What is Alt?

What is Alt?

When you start connecting the dots

When you start connecting the dots

Oct 8, 2025 · Ajay Kalia

Everyday Dystopia

Everyday Dystopia

When you cant crack the narrative

When you cant crack the narrative

Jul 17, 2025 · Ajay Kalia

Narrowing this Substack down

Narrowing this Substack down

When you have to build a product to figure out what the product is

When you have to build a product to figure out what the product is

Jul 3, 2025 · Ajay Kalia

You're Allowed to Be Boring

You're Allowed to Be Boring

When "Black Mirror" jokes hit a little too close to home

When "Black Mirror" jokes hit a little too close to home

Apr 30, 2025 · Ajay Kalia

Your Daily Mess

Your Daily Mess

When your feature can't explain itself

When your feature can't explain itself

Mar 13, 2025 · Ajay Kalia