Adam’s Substack

As a media and marketing professional with over 20 years of experience in research, data, and analytics, I wanted to find a place to lay out some of my inner monologues and thoughts about the industry and the world in general.

By Adam Weiler

· Launched 2 years ago

All This Video And Nothing To Watch - or Measure

We’re watching more than ever and enjoying the finding of it less than ever. And more than you ever wanted to know about Rubber Ducks.

3 hrs ago • Adam Weiler

The Altered-States of Search

The click is leaving Google. The AI isn’t sending traffic back. Someone has to re-instrument the work. And Pete Crow-Armstrong hit for the cycle

Jun 17 • Adam Weiler

Open Season - Sports was the prototype. Stakes are the product

I had a weekend in my early twenties that I still think about.

Jun 10 • Adam Weiler

The Measurement Tax Nobody Talks About

Data is not measurement, performance, or insight. But Eggs are cool.

Jun 3 • Adam Weiler

The Next Canvas: Why the Future of Premium Video is Vertical

MicroDramas, Pocket Screens, and Dungeon Crawler Carl.

May 27 • Adam Weiler

I’m Back, and Someone Just Bought the Plumbing of the Internet

The latest agency mega-acquisition isn't an efficiency play or a tech upgrade—it’s the clearest signal yet of the rise of automated revenue.

May 20 • Adam Weiler

Politics and Tech: When Local Laws Mess with Global Plans

If all politics are local then how does tech scale?

Apr 29, 2024 • Adam Weiler

Too Many Monkeys Jumping On The Bed. Tried to Write A Column and Hurt My Head

"Can't Decide What to Write? Neither Can the Ad Industry!

Apr 22, 2024 • Adam Weiler

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Adam’s Substack